Prof. Dr. Çiğdem Şahin Başfırıncı

Cigdem (SAHIN) BASFIRINCI is Professor of Marketing  at the Department of Public Relations and Advertising, Trabzon University, Turkey. She has conducted researches in the areas of brand personality, service quality, country of origin, marketing communication, advertising, corporate social responsibility, and marketing – logistics interaction.

 

She has provided executive training programmes designed as tailor made for organisations' senior executives and managers on consumer behavior, customer  relationship management, marketing, sales management, public relations, retailing,  and  organizational culture to executives from various companies such as Samsung, Vestel, Mobinda, and Merinos; govermental agencies ;  and  some non-profit  and semiofficial organizations such as Trabzon Chamber of Commerce, Eastern Blacksea Exporters Association, Civil Society Development Center, Trabzon Union of Chambers of Tradesmen and Craftsmen, Trabzonspor Football Club.