Prof. Dr. Çiğdem Şahin Başfırıncı

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Pinar, M, Basfirinci, T., and Basfirinci C., “Determinants of Developing Strong Personal Branding: An Exploratory Study with Turkish University Millennials”, 7th Annual International Colloquium on Branding, 29-31 July & 1 August 2019, Athens, Greece.

Pinar, M., Basfirinci,  C., Cilingir Uk, Z., “Gender-Based Drink Stereotypes: A Research among Turkish Millennials”, The 24. MMRA Marketing Congress, Kusadasi, Turkey, May  1-5, 2019.

Basfirinci, C,  Cilingir Uk, Z., Pinar, M., and   Ekebas-Turedi, C. "Examining the Perceptions of Gender-Based Food Stereotyping among Millennials" , The 55th Annual MBAA International Conference,  Chicago, IL, USA,  March 27–29, 2019.

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Altıntaş, M., Basfirinci C,  "Children Advertisements and Gender " , 2. International  Turk World Congress on Education and SDocial Sciences, T, Antalya, Turkey, 7-8 December, 2018.

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Karaoglu, S, Basfirinci C, Basfirinci T., "A Research on the Effects of Advertising on Purchasing Behavior in Preschool Children" , 2. International  Turk World Congress on Education and SDocial Sciences, T, Antalya, Turkey, 7-8 December, 2018.

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Boyt, T.E., Basfirinci, C., Ekebas-Turedi, C. and Pinar, M., "A Cross Cultural Investigation of Gender Based Food Stereotypes", ‘International Gastronomy Tourism Studies Congress, Kocaeli University , Kocaeli, Turkey, 20 – 22 September 2018.

Pinar, M., Girard T., Basfirinci, C., and Trapp, P. "Examining the Relationship between Brand Equity Dimensions and University Brand Equity: An Empirical Study in Turkey", 23rd Marketing Congress, Kocaeli University , Kocaeli, Turkey, 27 – 29 June 2018.

Basfirinci, C., Ergul, B. and Ozguden, B. “Gender Challenging Ads in the Eyes of the Audience”, 2nd International Communication Science & Media Studies Congress, Kocaeli University and Istanbul Ayvansaray University, Istanbul, Turkey,1 – 4 November 2017.

Basfirinci, C. and Yalin, B., “Cybersecurity Perception Among Turkish University Students”, First International Interdisciplinary Conference on Information and Cyber Security-Global, Istanbul Gelisim University, İstanbul, Turkey, 20 October, 2017. 

Basfirinci, C.,"Gift Shopping Behavior among Turkish University Students",  International Social Sciences and Humanities Berlin Conference, University of Humbold, Berlin, Germany, 17-21 May, 2017.

Basfirinci C., Sener, G., "Criticizing Brands by using their own Advertisements in the Social Media: Advertisements Adapted by Consumers as a New Form of Consumer Response ", III. International New Media Conference, Istanbul, Turkey, 20-21 April 2017

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Basfirinci, C., Cilingir Uk, Z. (2016),Real Time Social Media Marketing: A Case Study of Turkcell’s Youth Club: GNCTRKCLL , II. International New Media Conference, Istanbul, 21 April 2016.
 

“Can Foods Be Masculine or Feminine? A Research on Food Preferences, Gender, and Desired Identity", Food in Society and Culture - Research across the Social Sciences and the Humanities, University of Helsinki, 4-6 May 2015. 

Basfirinci, C., Cilingir, Z. (2015),  “Can Foods Be Masculine or Feminine? A Research on Food Preferences, Gender, and Desired Identity", Food in Society and Culture - Research across the Social Sciences and the Humanities, University of Helsinki, 4-6 May 2015. 
 
Ilhan, T, Tan Sahin, K., Sahin Basfirinci, C. ve Ozsalih, A. (2010), “Yerel ve Cokuluslu Firmalarda Yonetim Kurulu Yapisi, Kurumsal Sosyal Sorumluluk ve Finansal Performans Farkliliklari”, 18. Ulusal Yonetim ve Organizasyon Kongresi, 20-22 Mayis 2010, Adana, Bildiriler Kitabi, ss. 358-360.
 
Tan Sahin, K., Sahin Basfirinci, C. ve Ozsalih, A., (2010), “Yonetim Kurulu Yapisinin Isletmelerin Finansal ve Sosyal Sorumluluk Performansi Uzerindeki Etkisi”, Baskent Universitesi Orgut Kurami Calistayi, 12-13 Subat 2010, Ankara, Bildiriler Kitabi, ss. 33-46.
 
Sahin Basfirinci, C. (2008), “An Evaluation and Application of Using Canonical Correlation Analysis in Marketing Research” in International Conference on Multivarite Statistical Modeling and High Dimensional Data Mining, 19-23 June 2008, Kayseri-Turkey, Book of Abstracts, p. 105. (Fulltext of this Presentation: Sahin Basfirinci, C. (2009), “An Evaluation and Application of Using Canonical Correlation Analysis in Marketing Research”, Uluslarasi Iktisadi ve Idari Incelemeler Dergisi, Yil:2, Sayi:3, ss. 41-68.) 
 
Sahin Basfirinci, C. (2007), “Web Communication Strategies of Financial Retailers in Turkey: A Content Analysis of Web Sites of Deposit Banks” in 14th Recent Advances in Retailing & Services Science Conference, June 29-July 2, San Francisco, USA, Proceedings of the European Institute of Retailing and Services Studies (EIRASS), pp.1-30.
 
Kurtulus, K. Sahin Basfirinci, C. ve Ozansoy, T., (2006),  “Meyve Suyu Sektorundeki Magaza Markali Urunlerin Algilanmasina Iliskin Bir Calisma”, 11. Ulusal Pazarlama Kongresi, 1-3 Kasim 2006, Izmir, Bildiriler Kitabi, ss. 223-248. 
 
Sahin, C. (2005), “Radio Frequency Identification in Retailing Sector and A Situation Evaluation for Turkey” in 3rd International Logistics & Supply Chain Congress, 23-24 November 2005, Istanbul, Turkey, Proceedings of Galatasaray University and Logistics Association, pp.407-413.
 
Sahin, C. (2005), “An Integrative Tourism Marketing Effort: Eco-Tourism Opportunities of  the Eastern Black Sea Region of Turkey and Possible Sea Transport Routes to the Region”, in 3rd International Congress on Coastal & Marine Tourism, 15-18 November, Cesme, Izmir, Turkey, Proceedings of The World Tourism Organization Publications, pp.207-216.
 
Sahin, C. and Baki, B. (2004), “A Conceptual Framework: Critical Factors in Integrating Reverse Logistics Systems” in 2nd International Logistics Congress, , December 2-3, 2004, Izmir, Turkey, Proceedings of Dokuz Eylul Publications, Vol.1, pp.486- 497.
 
Kurtuldu, H.S. ve Sahin, C., (2003), “Internet Yoluyla Satinalmayi Olumsuz Etkileyen Faktorler ve Pazarlama Stratejilerine Yonelik Muhtemel Etkileri”, 8. Ulusal Pazarlama Kongresi, 16-19 Ekim 2003, Kayseri, Bildiriler Kitabi, ss. 3-25.
 
 

Basfirinci, Cigdem. (2019)."Advertising, Concepts, Definitions, Strategies and Applications" in  Advertisement Campaigns and Advertising Applications, Atatürk Üniversitesi Açıköğretim Fakültesi Yayınları. 

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Basfirinci, C., Sener G., (2018). "Is Advertisement Really Dead? A Case Study Of Filli Boya" Selcen Ozturkcan and Elif Yolbulan Okan (Ed). in Marketing Management in Turkey, Emerald Publishing, United Kingdom. 

Sahin Basfirinci, C., (Ed), (2008). Musterilerle Iliskiler ve Pazarlarla Iletisim,  Sistem Yayincilik, Sirket Kulturu Dizisi/Pazarlama, Istanbul. 
 
Sahin Basfirinci, C. (2008), “Musteri Iliskileri ve Musteri Memnuniyeti” Cigdem SAHIN BASFIRINCI (Ed.), Musterilerle Iliskiler ve Pazarlarla Iletisim icinde, Sistem Yayincilik, Istanbul, ss. 7-93.  
 
Sahin Basfirinci, C. (2008), “Mesleki Ingilizce” Cigdem SAHIN BASFIRINCI (Ed.), Musterilerle Iliskiler ve Pazarlarla Iletisim icinde, Sistem Yayincilik, Istanbul, ss. 213-239.  
 
Sahin Basfirinci, C. (2006), “Tuketicilerin Markali Urunlere Yonelik Olumlu Tutum ve Davranis Gelistirmelerinde Marka Kisiliginin Rolune Iliskin Bir Arastirma” Kemal KURTULUS, Pazarlama Arastirmalari 8. Basim icinde, Literatur Yayincilik, Istanbul, ss.   772-809.

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Thesis Counseled

The Effects of Advertising on Buying Behavior in Preschool Children, Sernur Karaoğlu, Karadeniz Technical University, Social Sciences Institute, PR and Advertising Major, Master Thesis, 2018.

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Work in Progress

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"Competitive Assessment of Quality Attributes of A Service Provider", under review

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"The Construction of Gender Portrayal through Children’s Advertisements: a Content Analysis of Turkish TV Channels" under review

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"Implicit Occupational Gender Stereotypes: A Research among Turkish University Students" under review

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"A Cross Cultural Investigation of Gender Based Food Stereotypes", 

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"Examining the Relationship between Brand Equity Dimensions and University Brand Equity: An Empirical Study in Turkey"​

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